Integrate formative research throughout the production lifecycle. Meet kids where they are through immersive play-based conceptual research. Understand your audiences’ attention, comprehension and engagement with content ranging from preschool television to virtual reality tours.
Focus Group Interviews
Storybook & Animatic TestinG
Drive a user-centered design process through observation and inquiry. Understand users' worlds, needs, attitudes and behaviors from value proposition to usability. Through developmentally appropriate design research, create useful and delightful systems and tools across web, mobile, VR/AR and voice interface.
Customer Feedback Analysis
PARTICIPATORY DESIGN FACILITATION
Define issues that matter, set developmentally appropriate educational goals, and design a plan based on best practices in theory and instruction. Promote domains in early childhood education such as math, computational thinking and social-emotional learning.
Education GuidelinE DEVELOPMENT
Script & Animatic Review
EDU Content/SEGMENT Writing