Media, Tech &

Social Impact

Research

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Mission

WonderWhy amplifies youths’ voices, advocates for users, and inspires producers to create smart, innovative, and inclusive media experiences.
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Areas of Practice

CONTENT Research

Integrate formative research throughout the production lifecycle from concept to final animation. Understand viewers’ attention to, comprehension of and engagement with content. Develop inclusive stories that resonate with children and families.

UX RESEARCH

Drive a user-centered design process through observation and inquiry. Understand users’ needs, attitudes and behaviors from usability to search and discovery. Develop useful and delightful systems and tools across web, mobile, VR, AR and voice interface.

education consulTation

Define issues that matter, set developmentally appropriate educational goals that you can reach, and design a plan based on best practices in theory and instruction. Embed informal learning opportunities in schools and homes, on the screen and throughout the community.

PROGRAM EVALUATION

Develop data-driven social programming that transforms communities. Iterate with participants and stakeholders through integrated feedback loops and actionable documentation. Understand program impact from pilot to implementation.

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We’ve worked with the best

Testimonials

“…The sessions were run extremely professionally, but also in a way that was fun and engaging for the kids, many who wanted to stay on with the researcher after the allotted hour. The documenting of this very detailed project was extremely rigorous, but WonderWhy took it in stride. The findings we received from this study were invaluable and will surely shape the way this new technology will engage with kids! Would love to work together again and highly recommend.”

Rachel Kalban, VP Research and Curriculum 9 Story

“WonderWhy Consulting provided the research support to launch our bilingual (texting program). Our work together began in the Spring of 2019, we found ourselves needing to rethink the whole program and evaluation due to the COVID pandemic, WonderWhy was a key thought partner for the program and its success. Our team enjoyed working with LaToye every step of this project. We highly recommend her as a thoughtful, smart, collaborative research expert.”

Maria Alvarez, VP of Family and Community Engagement, Common Sense Media

“WonderWhy helped us do research testing on a show in development. Their work helped pinpoint what was working well with the property and what needed to be improved. The second time we tested the show, the results were vastly improved all thanks to the insights from WonderWhy's report. We have since used their suggestions after the second round of testing and the show has only gotten better and better. LaToye and her team work quickly, communicate clearly and are passionate about what they do. I couldn't recommend them highly enough.”

- Content Executive

“WonderWhy was always very thoughtful and meticulous in the research strategy and design. LaToye was very hands-on at all stages of the evaluation, and brought great suggestions, and deft flexibility to dealing with challenges that arose during the process.”

Michael Robb, Senior Director of Research, Common Sense

“We used LaToye and her team for some qual sessions in and around New York and her input before, during and after was first class and ensured we got everything we needed. The project was definitely in a very safe and competent pair of hands would thoroughly recommend!”

Maurice Wheeler, MD, We Are Family