LaToye adams, MA

Founder & President

LaToye is a media researcher and learning consultant. She drives a youth-centered design process by integrating formative research throughout the production lifecycle for television content and educational technology. LaToye has worked on teams at Nickelodeon, Michael Cohen Group, LLC (MCG), and with global edtech developers. She has conducted user experience research on learning management software, virtual reality educational content and creativity tools, and 3D modeling software. At MCG, LaToye served as Director of Research for Nickelodeon's Bubble Guppies. She also ushered new production teams at YouTube Originals Kids & Learning through the content research process. Before joining MCG, LaToye was a researcher at Nickelodeon where she contributed to the production and formative testing of award-winning series, including The Backyardigans and Team Umizoomi. LaToye has had the great joy of exploring the classroom and the playground as a Teachers Aide at Margaret's House Childcare Center. Learn more